We are proud to announce that Euro Soccer Advice have renewed their Comparisonator agreement for a second consecutive year and will continue utilizing our platform.
Euro Soccer Advice Football Operational Manager Mark Coonen: โComparisonator has become a key tool within our agencyโs daily operations. We manage and evaluate a high volume of player profiles, both for scouting purposes and for representing our own players.
The platform enables us to efficiently assess incoming opportunities while also positioning our players in the market using clear, data-driven comparisons. Its filtering and benchmarking tools allow us to match players to clubs, leagues, and tactical profiles with precision.
Comparisonator not only supports our recruitment strategy but also strengthens how we present and promote our players to clubs. It has become an integral part of our workflow, and we look forward to continuing to use it as we grow.โ
Who is Euro Soccer Advice?
Euro Soccer Advice (ESA) is a Netherlands-based football agency and intermediary that specializes in player representation, transfers, and long-term career management. Headquartered in Almere, the agency has been active in the football industry since the late 1990s and is considered one of the earlier established player agencies in the Dutch market.
ESA operates with a full-service model, meaning it supports players not only in transfers and contract negotiations, but also in areas such as financial planning, legal matters, and personal branding. Their core business revolves around securing contracts and managing moves using a strong network of clubs and industry connections, while maintaining a reputation for transparency and long-term player relationships.
In simple terms, ESA is a data-aware, relationship-driven football agency that focuses on guiding players throughout their careersโfrom youth development stages to professional transfersโwhile combining experience, network, and analytical tools to create better career decisions.
Who is Mark Connen?
Mark Connen is a Dutch football agent and the founder of Euro Soccer Advice (ESA), a Netherlands-based player representation and advisory company. He has been active in the football industry since the late 1990s and is known for building one of the more established independent agencies in the Dutch market.
Connenโs work focuses on player representation, contract negotiation, and transfer strategy, supporting footballers throughout different stages of their careersโfrom early development to professional moves across European leagues. Through Euro Soccer Advice, he has developed a wide network of club contacts, which allows him to operate both in domestic Dutch football and internationally.
What characterizes his approach is a mix of relationship-driven agency work and structured career planning, often incorporating modern tools such as scouting platforms and data analysis to support decision-making. Rather than operating as a high-volume super-agent, Connen has positioned himself within a more boutique, advisory-focused model, emphasizing long-term player development and sustainable career choices.
Who is Comparisonator platform?
Comparisonator is an artificial intelligenceโdriven football data platform built to support scouting, recruitment, and player evaluation. It transforms large volumes of match and contextual data into clear, comparable insights, helping decision-makers understand not just how a player performs, but how that performance translates across leagues, teams, and tactical environments.
For agencies, Comparisonator functions as a decision-support and positioning tool, allowing agents to move beyond subjective discussions and present players with structured, data-backed clarity.
Stronger player positioning
Agents can benchmark their players against league and positional averages, clearly demonstrating level, progression, and readiness. This strengthens how players are presented to clubs and technical staff.
Smarter transfer decisions
With the Virtual Transfer feature, agencies can simulate how a player might perform in a different team or league. This helps identify the right move, reduce risk, and guide players toward environments where they can succeed.
Targeted club matching
The Recruitment Shop allows agencies to identify clubs whose needs align with their playersโ profiles. This shifts the process from waiting for opportunities to actively creating them.
Clear communication with clubs
Through tools like Similarity and visual performance outputs (radars, rankings, timelines), agents can explain a playerโs profile quickly and effectivelyโespecially useful in early conversations where clarity matters.
Continuous player development
Comparisonator provides ongoing performance insights that agents can share with players, helping guide improvement, track progress, and support long-term career planning.
Faster, more confident decision-making
By simplifying complex data into actionable insights, the platform enables agencies to make quicker and more informed decisionsโwhether evaluating offers, comparing options, or negotiating deals.
In practice, Comparisonator helps agencies operate more strategically: not just reacting to the market, but shaping it with better information, clearer positioning, and smarter timing.
